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A MAJOR push is underway by the Costa Blanca Tourist Board to attract more tourism from Northern Europe during the off season.

Over the past two weeks, the Costa Blanca has been represented in shows in both Holland and Finland with FITUR in Madrid also being a major target area. Benidorm, is also becoming more and more popular with huge influcts of tourism

In Holland last week, Alicante's Provincial Deputy for Tourism, Joaquín Albaladejo held meetings with operators including TUI and Thomas Cook at the Tourism Fair in Vakantiebeurs, Utrecht where he received the backing of the Spanish Ambassador in the Netherlands Acha Javier Vallaure.

From Vakantiebeurs, Joaquín Albaladejo said that the Costa Blanca was committed to strengthening  the senior market segment in the Netherlands to boost the seasonally adjusted number of tourists visiting the province. He continued "Our expectations are very positive for 2013.