Benidorm is still one of the most popular destinations for Spanish tourists.

Benidorm Hotels Association HOSBEC said the resort remains the undisputed leader in the Valencia region with more than 10 million overnight stays by Spanish visitors last year, 2012.

Only Madrid, Barcelona are more popular. Figures also show that two-thirds of hotel bookings by Spanish visitors are for rooms in Benidorm and other Costa Blanca resorts.Of the 9.7 million overnight stays by foreigners, nearly half were in Benidorm and 71% were in Alicante province.
The annual average occupancy for hotels was 78.6% in Benidorm and 72.2% in the Costa Blanca compared to 48.3% in Valencia.
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